OUR HISTORY
The remarkable and audacious history of our brand:
an inspiring forward-looking metamorphosis that still goes on to this day.
115 YEARS OF ITALIAN EXCELLENCE
On June 22nd, Alfa Romeo celebrated its 115 anniversary at the Museo Storico del Marcha in Arese, Italy, honoring an illustrious past, and with a vision of a bold, daring future. Thousands of fans and over 300 official clubs gathered for a day of races, exhibitions and celebrations, highlighted by 115 vehicles forming "Alfa Romeo 115" on the track. A celebratory video was released to show iconic milestones, such as partnerships with Luna Rossa and Jasmine Paolini, and the success of the Alfa Romeo Junior.
Quintessentially Italian, Alfa Romeo is deeply rooted in its history and driven forward by passion and innovation.
115 YEARS IN THE MAKING
On June 24th, Alfa Romeo marked this special 115-year anniversary with the unveiling of a commemorative logo, celebrating an enduring legacy of Italian passion and sportiness. Timed with anniversaries of iconic victories at the Mille Miglia and the Targa Florio, the logo embodies Alfa Romeo's proud heritage and ongoing innovation. A striking emblem that captures the brand’s relentless pursuit of evolution and excellence, a spirit manifest in the 33 Stradale.
THE LOGO AND THE BOND WITH MILAN
The unbreakable bond with Milan is the cornerstone of our brand's global image. The idea for the logo came from a young illustrator named Romano Cattaneo, a great friend of Giuseppe Merosi. While he was waiting for tram number 14 in Piazza Castello, his attention was caught by the Biscione Visconteo on the main tower of the Castello Sforzesco. It was love at first sight, but something was still missing. Cattaneo and Merosi worked on different versions: the most convincing one showed the Biscione dragon on one side, and the emblem of the City of Milan, a red cross on a white background, on the other.